Ecoconception

Remember the idea of regenerative design. Electrolux getting most of the initial idea marketing behind this idea of cleaning up the sea. How plastic from the north pacific gyro could be used to make actual vaccum cleaners. It was just a concept campaign back then.
http://www.electrolux.se/Innovation/Campaigns/Vac-from-the-sea/

But now this seems closer to reality. Method has jumped on the idea and decided to make more than a brand image project out of this idea. An actual revenue making product. Image that when competitors are paying for petroleum products, Method is paying for washing the sea… Isn’t that a better way to do business!