Ecoconception

Blue design is what McDonough calls restorative or regenerative design. And yes, that is the future of design. Lest we forget that regenerative design implies that we study and understand the system behind the need to be answered. Oh and objects and buildings aren’t the only systems within systems that can become regenerative. Companies can also regenerate themselves into better versions of themselves. So regenerative business design is the future.

Blue ocean strategy is (was?) the idea of getting out of red waters. Closed markets with big competition and low margins gives way to new untapped markets with innovative solutions. This is also analogous to Blue design.

“green to blue” was actually coined by Bob Isherwood of Saatchi & Saatchi a couple of years ago at the Sustainable Brands International conference.