25th
Apprendre des pays en voie de développement. Innovation at the bottom of the pyramid.
Il y a un courant que l’on ne touche pas à l’IDP. Est-ce que c’est tabou? Est-ce qu’il nous manque une influence internationale?
Que nous dit cette image? Les pays qui ont plus de population au bas de la pyramide socio-économique ne gaspillent pas la nourriture. Imaginez ce qu’on peut apprendre de ceux-ci. Exfo a compris quelque chose en ouvrant un centre de R&D en Inde.
12 Principles of Innovation for Bottom of the Pyramid Markets
Focus on price performance
Hybrid solutions, blending old and new technology
Scalable and transportable operations across countries, cultures, languages
Build logiscital and manufacturing infrastructure
Deskill work
Educate customers in product usage
Products must work in hostile environments
Adaptable user interface to heterogeneous consumer bases
Distribution methods should be designed to reach both highly dispersed rural markets and highly dense urban markets
Focus on broad architecture enabling quick and easy incorporation of new features
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