Ecoconception

“Sustainable’ Forestry Initiative (SFI) = Selling False Information
The phony SFI certification program – developed and funded by some of the biggest forest destroyers in North America – is a marketing tool for selling environmentally harmful products by falsely describing them as ‘green’. This scam threatens our forests, communities, fresh water and wildlife.”

How can companies avoid falling into sketchy eco-labels? Avoid sketchty eco-labels in the first place. We all knew SFI wasn’t structured correctly.

Read for yourself:
http://www.forestethics.org/downloads/SFI-Certified-Greenwash_Report_ForestEt…