Ecoconception

This is an interesting business model attached to a half complete product. Wimm is going to sell a little box, and someone else is going to find a market and a need for it. This is more than open innovation, it’s open ended. And it runs on open sourced software.

This reminds me of buying clockworks. Dress it up anyway you like to tell the time. Just make sure to buy our little black clock box.

It also reminds me of the article written on the creation myth by Malcolm Gladwell. How the folks at Xerox had started developping the personal computer but they didn’t have the market nor ambition to sell it (like it’s hot) the way Stevie J did with apple. So instead of finishing the product design with the appropriate marketing analysis, just see if the product has some traction for another company or DIY community.

All this being said, could there be an environmental reasoning behind all this? Could this half-baked product, and business model have a environmental adavantage?